We delved deep into Meta's Instant Experience to curate two different experiences showcasing Ray Ban Smartglasses. These glasses are designed to help people stay in the moment. With HD cameras, social sharing capabilities, and open-ear audio, these cameras are designed to help people stay in the moment.

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These concepts were designed with the holiday seasoned in mind, that there's no better gift to give than the gift of now—staying present and in the moment. 

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Both concepts, The Perfect Gift and Capture This, are designed in a vertical carousel format. They open with an in-feed Facebook post, that once clicked on, will bring the user into the experience. To view a different function of the glasses, it's a simple swipe up. Ultimately, the experience lands on an end card with the opportunity to purchase the product in any of the three styles currently offered.